The Booking Scorecard: Terms of Use

Effective date: 29 September 2026

Provider: Lunaria Pty Ltd (ABN 90 638 168 028) trading as Wildflower Academy, Newcastle, New South Wales, Australia

Contact: [email protected]

1. Agreement

1.1 These Terms of Use (Terms) form a legally binding agreement between You and Us. They govern Your access to and use of the App.

1.2 By creating an Account, logging in to the App, or otherwise accessing or using the App, You agree to be bound by these Terms. If You do not agree to these Terms, You must not access or use the App.

1.3 If You accept these Terms on behalf of a business, You represent and warrant that You have authority to bind that business, and references to "You" include that business.

1.4 Our Privacy Policy, published at https://www.wildfloweracademy.co/scorecard-privacy, explains how We handle Personal Information. It forms part of these Terms.

2. Definitions and interpretation

2.1 In these Terms, unless the context requires otherwise:

• Academy means the Wildflower Academy membership programme operated by Us.
• Academy Member means a person who holds a current, paid membership of the Academy.
• ACL means the Australian Consumer Law, being Schedule 2 of the Competition and Consumer Act 2010 (Cth).
• Account means the account created for You to access the App, identified by Your email address and password.
• App means The Booking Scorecard web application at scorecard.wildfloweracademy.co, including all versions, updates, upgrades and features of it, and all Content within it.
• Competing Product means any customer relationship management system, software, application, platform, spreadsheet, template, digital tool, course, programme or service, whether commercial or not, that is used or offered by or to florists or event businesses and that performs, includes or teaches any function, feature or method that is the same as or similar to any function, feature or method of the App or the Proprietary Materials.
• Confidential Information means all non-public parts of the App, being every part of the App that is accessible only after logging in to an Account, including the Proprietary Materials as they appear in the App, and all information about the design, structure, functions, logic and workings of the App that is not publicly available.
• Content means all text, notes, explanations, prompts, labels, instructions, graphics, images, icons, designs, layouts and other material made available in or through the App by Us, including the Decoded notes, and excludes User Data.
• Excluded Person means any person who, directly or indirectly, develops, designs, owns, operates, markets, sells, supports or invests in a Competing Product, or who is employed or engaged by, contracts with, advises, or acts for or with any such person in connection with a Competing Product, and any person accessing the App on behalf of, at the request of, or for the benefit of any such person. A florist who only uses a Competing Product as a customer, for their own floristry business, is not an Excluded Person for that reason alone.
• Florist Business means the single wedding or event floristry business, operated by You, for which You obtained access to the App.
• Guessless Method means the method known as "The Guessless Method" (Log. Look. Leap.), including its steps, structure, terminology and supporting materials.
• Intellectual Property Rights means all present and future intellectual property rights anywhere in the world, whether registered or unregistered, including copyright, trade marks, business names, designs, trade secrets, confidential information, know-how, and rights in software, source code, object code, databases and data structures, and all rights to apply for registration of any of them.
• Licence means the licence granted to You under clause 6.
• Personal Information has the meaning given in the Privacy Act 1988 (Cth).
• Privacy Policy means Our privacy policy for the App, as amended from time to time.
• Prohibited Conduct means any of the conduct described in clause 8.
• Proprietary Materials means the elements of the App listed in clause 7.2.
• User Data means the data You enter into or import into the App, including Your enquiry log, couple and client details, dates, sources, venues, planners and stylists, budgets, quotes, invoices, statuses, scores, flags, notes, goals and business details.
• We, Us and Our mean Lunaria Pty Ltd (ABN 90 638 168 028) trading as Wildflower Academy, and its successors and permitted assigns.
• You and Your mean the person who holds an Account, whether that person purchased access, received access as an Academy Member, or received access as a gift.

2.2 In these Terms:

• (a) headings are for convenience only and do not affect interpretation;
• (b) the singular includes the plural and the reverse;
• (c) "including" and similar words are not words of limitation;
• (d) a reference to a law includes any amendment, replacement or re-enactment of that law and any regulations made under it; and
• (e) a reference to "days" means calendar days.

3. Eligibility and Account

3.1 The App is intended for use by businesses and persons aged 18 years or older. By using the App, You represent that You are at least 18 years of age.

3.2 You must log in using the email address used at the time of purchase, or the email address We have registered for Your Academy membership or gift.

3.3 You are responsible for keeping Your password and Account credentials confidential and secure. You are responsible for all activity that occurs under Your Account.

3.4 You must notify Us promptly at [email protected] if You become aware of, or suspect, any unauthorised access to or use of Your Account.

4. Purchase and payment

4.1 Access to the App is sold for a single, one-time payment. It is not a subscription and no recurring charges apply.

4.2 The price payable is the price displayed at checkout at the time of Your purchase.

4.3 Checkout and payment are processed by Kajabi. Your purchase is also subject to any terms presented by Kajabi at checkout.

5. Access

5.1 Lifetime access. Subject to these Terms, if You purchase access to the App, You may access and use the App for as long as We operate The Booking Scorecard. All upgrades to the App released during that period are included at no additional cost.

5.2 Academy Members. If You receive access to the App as an Academy Member:

• (a) Your access is included for so long as You remain an Academy Member;
• (b) Your access ends when Your Academy membership ends; and
• (c) We will retain Your User Data after Your membership ends, so that it is available to You if You rejoin the Academy or purchase access to the App, unless You ask Us to delete Your Account in accordance with the Privacy Policy.

5.3 Gifts. If You receive access to the App as a gift, You receive the same access and rights as a purchaser under clause 5.1, at no cost to You.

6. Licence

6.1 Subject to Your compliance with these Terms, We grant You a limited, personal, non-exclusive, non-transferable, non-sublicensable and revocable licence to access and use the App and the Content solely for the internal business purposes of one Florist Business.

6.2 The Licence is granted only to individuals who operate a wedding or event floristry business, for the internal use of that business. The Licence permits use by You and by personnel of the same Florist Business acting under Your direction, provided that You do not share Your Account credentials in breach of clause 8.1(m).

6.3 Excluded Persons. The Licence is not granted to, and the App may not be accessed or used by, any Excluded Person. The App is not licensed for use for the purpose of evaluating, benchmarking, testing, researching or analysing it for, or in connection with, any Competing Product.

6.4 Unauthorised access. Any access to or use of the App by or on behalf of an Excluded Person, or for any purpose described in clause 6.3, is unauthorised, is not permitted by the Licence, and is of itself a breach of these Terms, regardless of how the Account was obtained.

6.5 Representation. By creating an Account or logging in, You represent and warrant that You are not an Excluded Person, and that You are not accessing the App for any purpose described in clause 6.3. If Your circumstances change so that You become an Excluded Person, the Licence ends automatically and You must immediately stop using the App.

6.6 The Licence may not be transferred, assigned or sublicensed to any other person or business.

6.7 All rights not expressly granted to You under these Terms are reserved by Us.

7. Intellectual Property Rights and Proprietary Materials

7.1 Ownership. All Intellectual Property Rights in and to the App, the Content and the Proprietary Materials are owned by Us or Our licensors. This includes, without limitation, all Intellectual Property Rights in the source code, object code, scripts, software, algorithms and data structures of the App, and in all updates, upgrades, modifications and derivative works of the App, whoever creates them.

7.2 Proprietary Materials. The following elements of the App are proprietary to Us:

• (a) The Guessless Method (Log. Look. Leap.), including its steps, structure and terminology;
• (b) the names and marks "The Booking Scorecard", "Guess Less, Book More" and "The Guessless Method", and any associated logos and branding;
• (c) the Decoded notes and all explanatory, instructional and descriptive text in the App;
• (d) the scoring logic, formulas, thresholds, benchmarks, weightings and calculations used by the App, including those for booking rate, ghost rate, enquiry value and similar measures;
• (e) the lenses and sections of the App and their selection, arrangement and structure, including At a glance, Right now, Who books you, The ones that got away, The year ahead, Shifts, Venues and The money;
• (f) the right fit and wrong fit framework, including the right fit score and the green flag and red flag system;
• (g) the Easter egg hunt, the split-flap reveal and the birthday cards;
• (h) the Getting started structure and sequence;
• (i) the import mappings and customer relationship management templates; and
• (j) the designs, layouts, graphics, icons, interfaces, and overall look and feel of the App.

7.3 Legal protection. The App, the Content and the Proprietary Materials are protected by the Copyright Act 1968 (Cth), the Trade Marks Act 1995 (Cth), the Designs Act 2003 (Cth), the general law relating to confidential information and passing off, Part 2-1 of the ACL (misleading or deceptive conduct), these Terms, and equivalent laws and international treaties in other jurisdictions.

7.4 No transfer. Nothing in these Terms, and no purchase, membership or gift, transfers or assigns any Intellectual Property Rights in the App, the Content or the Proprietary Materials to You. You acquire only the Licence.

7.5 Notices. You must not remove, alter or obscure any copyright notice, trade mark, proprietary legend or other notice of ownership in or on the App or the Content.

7.6 Feedback. If You provide Us with suggestions, ideas or feedback about the App, You grant Us a perpetual, irrevocable, royalty-free and worldwide right to use that feedback for any purpose without obligation to You.

8. Prohibited Conduct

8.1 You must not, and must not permit, assist, procure or encourage any other person to, directly or indirectly:

• (a) copy, reproduce, republish, distribute, display, transmit or communicate to the public the App, the Content or any Proprietary Materials, other than Your own User Data;
• (b) download, save, record or capture the App, the Content or any Proprietary Materials, including by screenshot or screen recording, for any purpose other than Your own internal use under the Licence;
• (c) take screenshots or recordings of the App, or make notes of or describe its features, structure or workings, for the purpose of any Competing Product or for disclosure to any Excluded Person;
• (d) use the App, the Content, the Proprietary Materials, or any information, screenshots, recordings or observations obtained from any of them, to design, inform, inspire, develop, build, train (including any artificial intelligence or machine learning model), test, benchmark, market or improve any Competing Product or any product, feature, template, course or service that is similar to the App, whether directly or through any other person;
• (e) create, develop, market, sell or teach any Competing Product that replicates, imitates or is substantially similar to the App, the Proprietary Materials or any part of them;
• (f) input the Content or any Proprietary Materials, or any screenshot or recording of the App, into any artificial intelligence tool or service for the purpose of analysing, summarising, replicating or reproducing them;
• (g) disclose, show, share or describe any Confidential Information to or with any third party, including any Excluded Person;
• (h) scrape, crawl, harvest or extract data or Content from the App by any means;
• (i) frame, mirror or embed the App or any part of it on any other website, application or service;
• (j) decompile, disassemble, reverse engineer, decode or otherwise attempt to derive or reconstruct the source code, algorithms, scoring logic, formulas or data structures of the App, except to the extent that such restriction is expressly prohibited by law;
• (k) extract, copy or inspect the source code of the App for the purpose of reproducing, adapting or reusing it;
• (l) modify, adapt, translate or create derivative works based on the App, the Content or the Proprietary Materials;
• (m) share, disclose, sell or transfer Your Account credentials to any other person or business, or permit any person outside Your Florist Business to access the App;
• (n) resell, rent, lease, lend, sublicense, give away or otherwise commercially exploit access to the App, the Content or the Proprietary Materials;
• (o) remove, alter or obscure any notice described in clause 7.5, or any identifying mark described in clause 10.8;
• (p) access or use the App by any automated means, including bots, scripts, spiders or other automated tools, other than a standard web browser operated by a person;
• (q) circumvent, disable, bypass, remove or otherwise interfere with any access control, authentication, security feature, usage limit or technological protection measure of the App;
• (r) access, or attempt to access, any part of the App, any system or network connected to it, or any other user's Account or User Data that You are not authorised to access;
• (s) interfere with or disrupt the operation of the App, or introduce any virus, malicious code or harmful material;
• (t) use the names or marks listed in clause 7.2(b), or any confusingly similar name or mark, without Our prior written consent; or
• (u) use the App for any unlawful purpose or in breach of any applicable law.

8.2 Confidentiality. The Confidential Information is Our confidential information and trade secrets. You must keep the Confidential Information strictly confidential, use it only as permitted by the Licence, and not disclose it to any person. This obligation does not apply to information that is or becomes publicly available other than through a breach of these Terms, or to disclosure required by law.

8.3 Clauses 8.1 and 8.2 apply to You, and to any person who accesses the App through Your Account or with Your assistance.

9. Technological protection measures

9.1 The App is protected by access control and technological protection measures within the meaning of Division 2A of Part V of the Copyright Act 1968 (Cth), including login authentication and database access controls.

9.2 You acknowledge that circumventing, or attempting to circumvent, those measures, and dealing in any device or service for that purpose, may constitute a civil infringement and a criminal offence under Division 2A of Part V of the Copyright Act 1968 (Cth), in addition to a breach of these Terms.

9.3 Unauthorised access to, or modification or impairment of, the App or its data may also constitute an offence under Part 10.7 of the Criminal Code Act 1995 (Cth) and Part 6 of the Crimes Act 1900 (NSW).

10. Consequences of breach of clauses 6, 7, 8 or 9

10.1 Termination. If You breach clause 6, 7, 8 or 9, We may immediately suspend or terminate Your Account and the Licence by notice to You, without any prior warning or opportunity to remedy the breach.

10.2 No refund. If We terminate Your Account under clause 10.1, You are not entitled to any refund, except to the extent required by the ACL or any other law that cannot be excluded.

10.3 Injunctive relief. You acknowledge that a breach of clause 6, 7, 8 or 9 will cause Us irreparable harm for which damages alone would not be an adequate remedy. We are entitled to seek urgent injunctive relief, specific performance or other equitable relief to prevent or restrain any actual or threatened breach, in addition to any other remedy available to Us.

10.4 Damages or account of profits. At Our election, We may recover damages for any loss We suffer as a result of Your breach, or an account of any profits You or any other person derive from the breach, together with any additional damages available under section 115(4) of the Copyright Act 1968 (Cth).

10.5 Costs. You must pay Our legal costs of enforcing clauses 6, 7, 8 and 9 against You on a full indemnity basis, to the extent permitted by law.

10.6 Indemnity. You indemnify Us in accordance with clause 19 for any breach of clause 6, 7, 8 or 9.

10.7 Delivery up. On termination for breach of clause 6, 7, 8 or 9, You must immediately cease all use of the App, the Content and the Proprietary Materials, and destroy or deliver up to Us any copies, screenshots, recordings, notes, reproductions or derivative works of any of them in Your possession or control.

10.8 Monitoring. We may keep technical records of access to and use of the App, and may include identifying marks in the App and the Content, in order to detect, investigate and prove unauthorised access, copying or disclosure. We handle any Personal Information in those records in accordance with the Privacy Policy.

10.9 Cumulative rights. Our rights under this clause 10 are cumulative and do not limit any other right or remedy available to Us at law or in equity.

11. User Data

11.1 Ownership. As between You and Us, You own Your User Data.

11.2 Licence to Us. You grant Us a non-exclusive, worldwide, royalty-free licence to host, store, copy, process and display Your User Data to the extent necessary to operate, support, maintain and improve the App, and as described in the Privacy Policy.

11.3 Anonymous combined statistics. You consent to the numerical data in Your User Data being included in anonymous combined statistics, as described in the Privacy Policy. This is enabled by default. You may withdraw that consent at any time by emailing [email protected] from the email address associated with Your Account.

11.4 Your obligations. You are solely responsible for Your User Data, including its accuracy. You warrant that You have a lawful basis for collecting, recording and storing any Personal Information about Your clients or other individuals that You enter into the App, and that Your use of the App complies with all applicable privacy laws.

11.5 Backups. Your User Data is stored in Your Account and synchronised between Your devices. You are responsible for keeping Your own backup copies of Your User Data. We recommend that You export Your User Data using the Export CSV function at least once each month.

12. General information only

12.1 The App performs calculations on the data You enter, and the Content (including the Decoded notes) explains what those results commonly indicate. All scores, results and Content are general information only.

12.2 The App and the Content do not constitute financial, business, legal, accounting or tax advice, and do not take into account Your objectives, financial situation or needs.

12.3 The accuracy of any score or result depends on the accuracy and completeness of the User Data You enter. You are solely responsible for any decision You make, including decisions about pricing, staffing or premises. You should obtain independent professional advice from an accountant or business adviser before making any significant business decision.

13. Updates and changes to the App

13.1 We may update, modify, add, change or remove features or functionality of the App, change its appearance, and change the method by which scores and results are calculated, at any time.

13.2 While We operate the App, We will maintain its core functions, being the ability to log enquiries, view Your score and export Your User Data.

14. Availability

14.1 We will use reasonable efforts to keep the App available. We do not warrant that the App will be available at all times, uninterrupted or error free. The App may be unavailable from time to time because of maintenance, updates, outages or events outside Our reasonable control.

14.2 The App relies on third party service providers for hosting, authentication, data storage and payment processing. We are not responsible for any failure of those services outside Our reasonable control.

15. Refunds and the Australian Consumer Law

15.1 The App is a digital product to which You receive immediate access. We do not provide refunds for change of mind.

15.2 Nothing in these Terms excludes, restricts or modifies any consumer guarantee, right or remedy conferred on You by the ACL or any other applicable law that cannot be excluded, restricted or modified by agreement (Non-Excludable Rights).

15.3 If the App has a major failure, is not fit for the purpose for which it was sold, or does not match its description, You may be entitled to a remedy under the ACL, which may include repair, a refund or other remedy depending on the nature of the failure. To make a claim, contact Us at [email protected] with details of the issue.

16. Suspension and termination

16.1 By You. You may stop using the App at any time and may request that We delete Your Account in accordance with the Privacy Policy.

16.2 Suspension. We may suspend Your access to the App, in whole or in part, where We reasonably suspect a breach of these Terms, a security risk to the App or other users, or where suspension is required by law.

16.3 Termination by Us for breach. Without limiting clause 10, We may terminate Your Account and the Licence if You breach these Terms. Except for a breach of clause 6, 7, 8 or 9, where the breach is capable of remedy and it is reasonable to do so, We will first give You notice of the breach and a reasonable opportunity to remedy it.

16.4 Export on termination. Where We terminate Your access, We will give You an opportunity to export Your User Data, unless We are prevented from doing so by law or by a legitimate security concern.

16.5 No refund. If We terminate Your access for breach, You are not entitled to a refund, except to the extent required by Your Non-Excludable Rights.

17. Closure of the App

17.1 We may permanently discontinue The Booking Scorecard. If We do, We will give You at least 30 days' notice by email before the App closes, so that You may export Your User Data.

17.2 On closure, the Licence ends. Clause 5.1 does not entitle You to access beyond the date on which We cease to operate The Booking Scorecard.

18. Limitation of liability

18.1 This clause 18 is subject to clause 15.2 and applies to the maximum extent permitted by law.

18.2 Except for Your Non-Excludable Rights, all warranties, conditions and representations not expressly set out in these Terms are excluded.

18.3 We are not liable to You for any indirect, special or consequential loss, or for any loss of bookings, revenue, profit, business opportunity or goodwill, arising out of or in connection with the App, the Content, these Terms or any inability to use the App, however caused, including by negligence.

18.4 Where We are permitted by law to limit Our liability, including under section 64A of the ACL, Our total aggregate liability to You arising out of or in connection with the App and these Terms is limited to the amount You paid for access to the App. If You received access as an Academy Member or as a gift, and to the extent permitted by law, that limit is the price of the App displayed at checkout at the time the claim arises.

19. Indemnity

19.1 You indemnify Us, and Our officers, employees and contractors, against all losses, damages, liabilities, costs and expenses (including reasonable legal costs) arising out of or in connection with:

• (a) Your breach of clause 6, 7, 8, 9 or 11.4;
• (b) any claim by a third party that Your User Data, or Your collection or use of it, infringes that party's rights or breaches any law; or
• (c) any unlawful or fraudulent use of the App by You or through Your Account.

19.2 Your liability under clause 19.1 is reduced to the extent that the loss was caused or contributed to by Our negligence or breach of these Terms.

20. Changes to these Terms

20.1 We may amend these Terms from time to time. We will publish the amended Terms with a new effective date.

20.2 If an amendment materially affects Your rights or the functions of the App available to You, We will notify You by email at least 14 days before the amendment takes effect.

20.3 Your continued use of the App after an amendment takes effect constitutes acceptance of the amended Terms. If You do not accept an amendment, You may stop using the App and request deletion of Your Account.

21. Notices

21.1 We may give You notice under these Terms by email to the address associated with Your Account. A notice sent by email is taken to be received at the time it is sent, unless We receive notice of failed delivery.

21.2 You may give Us notice under these Terms by email to [email protected].

22. General

22.1 Entire agreement. These Terms, together with the Privacy Policy, constitute the entire agreement between You and Us in relation to the App and supersede all prior representations, understandings and agreements in relation to it.

22.2 Precedence. If there is any inconsistency between these Terms and the Privacy Policy, these Terms prevail, except in relation to the handling of Personal Information, where the Privacy Policy prevails.

22.3 Severability. If any provision of these Terms is void, unenforceable or illegal, that provision is to be read down to the extent necessary to make it valid, or if it cannot be read down, severed. The remaining provisions continue in full force and effect.

22.4 Waiver. A failure or delay by Us in exercising any right, power or remedy does not operate as a waiver of it. A waiver is only effective if given in writing, and then only in the specific instance for which it is given.

22.5 Assignment. You must not assign, novate or otherwise transfer any of Your rights or obligations under these Terms. We may assign or novate Our rights and obligations under these Terms to a related body corporate or to any purchaser of the App or Our business, on notice to You, provided that Your rights under these Terms are not diminished.

22.6 Relationship. Nothing in these Terms creates a partnership, joint venture, agency or employment relationship between You and Us.

22.7 Survival. Clauses 6.4, 6.5, 7, 8, 9, 10, 11.4, 12, 18, 19, 22 and 23, and any other provision which by its nature is intended to survive, survive the termination or expiry of these Terms or the Licence.

23. Governing law and jurisdiction

23.1 These Terms are governed by the laws of New South Wales, Australia.

23.2 You and We submit to the non-exclusive jurisdiction of the courts of New South Wales and the courts competent to hear appeals from them. Nothing in this clause prevents Us from seeking urgent injunctive relief in any jurisdiction.

24. Contact

24.1 For questions about these Terms, or to report a problem with the App, contact:

Lunaria Pty Ltd (ABN 90 638 168 028) trading as Wildflower Academy

Newcastle, New South Wales, Australia

Email: [email protected]