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The Wildflower Journals

 

Must Reads
From stuck to BOOKED OUT! Sophie's 75k floral business leap in just one year business growth community podcast

Listen to the full interview on the Behind the Stems podcast. In this episode, I’m chatting with Sop...

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Cult Brands: Why Your Flower Biz Needs a Little Bit of Cult Energy brand marketing



Hello flower lovers,

It’s been a hot minute, hasn’t it? If you’ve been wondering where the heck I’...

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Fail Fast, Bloom Faster: Why 30 Messy Tries Might Be the Secret to Your Floral Business Breakthrough

What if I told you that after you fail 30 times, you'll hit wild success 🚀

How fast would you move?...

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From Flower Lady to Floral CEO: The Identity Shift That Transforms Your Business Strategy
We’re live! Episode 1 of Behind the Stems just dropped—and it’s all about the moment I stopped calli...
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Why Your Dream Clients Are Ghosting You (and What a New York Pretzel Has to Do With It)

“whenever we haven’t got enough information to make decisions for ourselves, we have a habit of co...

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Shift your mindset from "I can't" to "I'll learn"

There was a time when I genuinely believed I couldn’t run a business

Not in the “I need to learn mo...

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The First Step to Leveling Up Your Wedding Bookings floristry business marketing mindset

Alright, florists, let’s talk real talk.

If you’re out here wondering why you’re still getting inqu...

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How to Align Your Messaging With Luxury Clients

I was chatting in the DMs with a wedding florist yesterday, and she shared a challenge I hear all th...

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What a $9 Jacket Taught Me About Pricing My Value (Not Just My Stems) business floristry business mindset

Hey flower friend, got a lil story time for you,

On Sunday, it was raining and moody (my favourite ...

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From Cringe to Strategy: The Evolution of My Instagram marketing social media

My first post on Instagram was a latte.

Heavy filter. Border. The classic caption: Coffee

Stunning...

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Taming the Chaos: Plan Your Wedding Week with The Timeline Tactic

Let’s talk about the mistake I see even the most experienced florists make:

“I don’t need a schedul...

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People don't just buy flowers, they buy…
Flashback

At first, it was weekly updates—new restrictions, more guidelines, another press conferen...

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