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The Wildflower Journals

 

Must Reads
Lowering you prices isn't the "nicer" thing to do for your clients business mindset pricing quoting weddings

I recently jumped on a Strategy Session with a floral designer who wanted me to review a quote they'd sent out to one of their dream clients and immediately I flagged that the labour line was...

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A tutorial you might find useful: Organic Mossy Floral Installation floral career floral design learn floristry

Want to create a design that looks like it's growing up out of the ground? Let's do it.

This is my absolute favourite way to design, I LOVE the concept of nature coming back to take over a...

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Quoting for weddings flowers: maths not emotion business floral career floral entrepeneur floristry business wedding wedding florist

I recently posted an Instagram Reel about how I calculate my wedding quotes, and it garnered a LOT of conversation.

I thought it was a good time to share how it all works.

Just a note before you...

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5 things you need to do every week to go full time in your floristry business in 12 months business growth floral career floral entrepeneur floristry business

If you wanted to quit your job in the next 12 months to become a full time florist, this is everything you need to do every single week, starting right now:

1. Begin an Instagram page, immediately....

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A tutorial you might find useful: Modern Plinths floral design learn floristry wedding florist

There’s no doubt that plinths are on trend, but blindly following trends is still not trendy in my books.

So how do we adapt a trend and make it our own? We change it up! Challenge ourselves,...

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Member Spotlight: The Little Posy Co business floral entrepeneur floristry business

Hey Helen, tell us a little about yourself! How did you discover floristry, what's your business name, where are you based, what's your floral style, dreams, goals, life story?

My name is Helen, I...

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Are you afraid of booking a high budget client? business business growth floral entrepeneur floristry business wedding florist

Between you and me, have you ever had the fear that if you increase your minimum spend, or try to attract or book a higher budget client, that you will have to:

A. Deal with the most difficult,...

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A tutorial you might find useful: Soft & Fluffy Bouquet floral design wedding florist

An abundant, fluffy bouquet has a place in everyone’s heart and it’s a great design to have in your portfolio to attract those flower-loving couples.

Things to consider:


To prevent your...

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10 ways to nurture your floristry business mindset as much as your creative one business floral career floral entrepeneur floristry business mindset

 The right mindset can be the difference between a flourishing business and one that cracks under pressure.

Nurturing a positive and resilient mindset is as crucial as choosing the right...

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A tutorial you might find useful: Floral Mossy Mounds floral career floral design learn floristry wedding florist

After many requests and many weeks of asking for moss from my every single grower at the flower markets I've finally shared my technique for creating lush, sculptural, sturdy, transportable Mossy...

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Ready to make that 2025 floral dream a reality? business business growth floral entrepeneur floristry business

It’s September 2025.

You’ve just had a month off traveling with your family.

You’ve got consistent cash flow and a reserve in your bank account.

Your inbox is organised...

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Exceed expectations at every touchpoint in your wedding floristry workflow business business growth floristry business wedding florist

I've been in the wedding floristry game for over 13 years now and I feel fairly confident in all things wedding related but it wasn't always the case.

There was a time when I didn't know the...

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