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The Wildflower Journals

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Must Reads
Quoting for weddings flowers: maths not emotion business floral career floral entrepeneur floristry business wedding wedding florist

I recently posted an Instagram Reel about how I calculate my wedding quotes, and it garnered a LOT of conversation.

I thought it was a good time to share how it all works.

Just a note before you...

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5 things you need to do every week to go full time in your floristry business in 12 months business growth floral career floral entrepeneur floristry business

If you wanted to quit your job in the next 12 months to become a full time florist, this is everything you need to do every single week, starting right now:

1. Begin an Instagram page, immediately....

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Member Spotlight: The Little Posy Co business floral entrepeneur floristry business

Hey Helen, tell us a little about yourself! How did you discover floristry, what's your business name, where are you based, what's your floral style, dreams, goals, life story?

My name is Helen, I...

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Are you afraid of booking a high budget client? business business growth floral entrepeneur floristry business wedding florist

Between you and me, have you ever had the fear that if you increase your minimum spend, or try to attract or book a higher budget client, that you will have to:

 

A. Deal with the most...

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10 ways to nurture your floristry business mindset as much as your creative one business floral career floral entrepeneur floristry business mindset

 The right mindset can be the difference between a flourishing business and one that cracks under pressure.

Nurturing a positive and resilient mindset is as crucial as choosing the right...

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Ready to make that 2025 floral dream a reality? business business growth floral entrepeneur floristry business

It’s September 2025.

You’ve just had a month off traveling with your family.

You’ve got consistent cash flow and a reserve in your bank account.

Your inbox is organised...

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Exceed expectations at every touchpoint in your wedding floristry workflow business business growth floristry business wedding florist

I've been in the wedding floristry game for over 13 years now and I feel fairly confident in all things wedding related but it wasn't always the case.

There was a time when I didn't know the...

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How do you show people that you're open for business? business floral entrepeneur floristry business marketing social media

What do you do for your morning routine? Do you get up early? Go for a walk? Buy coffee or breakfast out?

For me, I shower, get dressed, get ready, and then I go drive around 10 blocks down the...

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What goes on in our 6 month coaching package? business business growth floral career floral entrepeneur floristry business marketing mentor mindset

Each time I get that little *ding* notification that a florist has signed up to my 6 month coaching container I immediately get SO excited, stop everything and begin a deep dive into their...

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Complaining about your job won’t make people want to hire you business floristry business social media

The uncontrollable urge to blurt out every difficult, time consuming, back breaking, thorn piercing part of the behind the scenes floristry process to anyone who dares to question your value, raise...

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Quoting for weddings in under 15 minutes business business growth floristry business support wedding florist

There used to be a time running my floristry business when it would take me an over an hour to quote a wedding floral enquiry. I dreaded it and it was something that I avoided and put...

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What other florists did for Valentine's Day: Interview with September Studio business business growth floristry business

Valentine’s Day is one of the biggest events on a florist’s calendar, so it’s easy to see why this day can be incredibly stressful for florists who take it on!

We caught up with...

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