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The Wildflower Journals

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Must Reads
Complaining about your job won’t make people want to hire you business floristry business social media

The uncontrollable urge to blurt out every difficult, time consuming, back breaking, thorn piercing part of the behind the scenes floristry process to anyone who dares to question your value, raise...

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Quoting for weddings in under 15 minutes business business growth floristry business support wedding florist

There used to be a time running my floristry business when it would take me an over an hour to quote a wedding floral enquiry. I dreaded it and it was something that I avoided and put...

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What other florists did for Valentine's Day: Interview with September Studio business business growth floristry business

Valentine’s Day is one of the biggest events on a florist’s calendar, so it’s easy to see why this day can be incredibly stressful for florists who take it on!

We caught up with...

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How to tackle Valentine's Day: An Interview with Form Floral Design business floral design floristry business

Valentine’s Day is one of the biggest events on a florist’s calendar, so it’s easy to see why this day can be incredibly stressful for florists who take it on!

We caught up with...

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Member Spotlight: Botanical Quarter business community floral career floristry business mindset wedding florist

Hey Zoe, tell us a little about yourself! How did you discover floristry, what's your business name, where are you based, what's your floral style, dreams, goals, life story?

My business is...

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Planning a Successful Pop Up Flower Market business community floral design floristry business

When I first started building my flower business, I had no social media following, no testimonials, no prior jobs to reference and no shop window to attract new customers. It was tough work making...

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5 Ways to Set and Stick to your Habits business growth floral entrepeneur floristry business mentor

Running a floristry business is more than just having a love for flowers. It demands dedication, organisation and the ability to establish and maintain habits that are productive to your workflow...

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How to Market your Valentine's Day Offer business growth floral design floristry business marketing social media

Valentine's Day can be an incredibly successful time to enhance your brand, connect with your community and make some serious profit but it can also be a sweaty mess of rose thorns and...

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What happened when I increased my wedding flowers minimum spend business business growth floral career floral entrepeneur floristry business wedding florist

It's been 12 months since I doubled my minimum spend, rebranded my floristry business and started trying to attract higher briefs. I went from a $5,000 to a $10,000 minimum spend. If you're not a...

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Member Spotlight: MeOhMy Flowers business business growth community floristry business wedding florist

Hey Megan! Tell us about yourself, your flower journey, how long have you've been a florist, how did you become one, what do you love about floristry?

Hey I’m Megan, married to Steven for 29...

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My 2024 β€˜Ins’ and β€˜Outs’ from a Wedding Floristry Business Owner business floral career floristry business

Hey Flower Lover,

I'm currently in that delicious lazy, hazy period between Christmas and New Years, (affectionately called Gooch week here in Australia ), writing this in between ocean swims, long...

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The 3 Best Investments I Made for My Floristry Business business business growth community floral entrepeneur floristry business

We’ve been chatting inside our Wildflower Membership Group about the best investments we’ve ever made for our floristry businesses. I’m sharing three of the most...

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