Hey flower friend, got a lil story time for you,

On Sunday, it was raining and moody (my favourite ...

A (not so) fun fact about the floristry industry: there are a lot of processes out there that aren't...

🏆 Most weddings done without eating an actual meal

🏆 Most boob sweat

🏆 Master of the “I'll sleep...

It was April 2022, and I was sitting across from my accountant, barely holding it together.

We did ...

I recently posted an Instagram Reel about how I calculate my wedding quotes, and it garnered a LOT o...

If you wanted to quit your job in the next 12 months to become a full time florist, this is everythi...

Hey Helen, tell us a little about yourself! How did you discover floristry, what's your business nam...

Between you and me, have you ever had the fear that if you increase your minimum spend, or try to at...

 The right mindset can be the difference between a flourishing business and one that cracks under pr...

It’s September 2025.

You’ve just had a month off traveling with your family.

You’ve got consistent...

I've been in the wedding floristry game for over 13 years now and I feel fairly confident in all thi...

What do you do for your morning routine? Do you get up early? Go for a walk? Buy coffee or breakfast...