All Episodes
Episodes
The Story You’re Telling Yourself That’s Costing You $10K Per Wedding | Ep 27
For years, I told myself I didn’t want high-budget weddings.
I said they were boring. Too basic. Too polished. Too “not me.”
But the reality was they scared me and I was avoiding doing the hard workSo I criticised...
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The Birth of The Bunch Cruncher | Ep 26
I’ve been starting my mornings with coffee, headphones, and a blank page, just writing instead of scrolling. One morning, a single journal prompt cracked something open in my brain and sent me straight down memory...
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I am a delicate wilting flower (Surviving heat waves in wedding season) | Ep 25
In this episode, I’m talking about how I survive insanely hot wedding days as a florist who is, admittedly, a delicate little flower who wilts the second the temperature hits 30. I share why I blocked out December and...
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When the Plan Falls Apart: How to Lead, Pivot, and Problem-Solve Like a Pro Florist | Ep 24
I’m sharing a behind-the-scenes story from a scorching hot Redleaf wedding where the entire ceremony location changed the day before and how I pivoted the design without any stress (or crispy flowers).
I also answer a...
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People Pleaser Ash and dealing with Leadership Anxiety | Ep 23
In this episode, I’m talking about something I never thought I’d have to learn: how to be a leader. Not a corporate manager, not a clipboard-wielding supervisor… just a wedding florist who suddenly had people relying...
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Cable ties, sandbags, sanity: A wedding florist’s guide to wild weather | Ep 22
Episode vibe: It’s me chatting through how I actually handle wild weather on wedding days, what I pack, what I say to couples, when I pivot, and where I draw the line. No doom, no fluff, just the stuff that’s saved my...
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The Comparison Trap (and How to Climb Out of It) | Ep 21
I want to dedicate this episode to one of the most painful things we experience as florists, comparison. That gross, icky feeling that creeps in when you open Instagram “just to post something” and suddenly find...
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More weddings ≠ More money | Ep 20
When I first fell in love with floristry, I was obsessed, completely consumed by it. I wanted to learn everything, do everything, say yes to every opportunity.
I thought being busy meant I was successful. But...
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Stop attracting nitpicky clients: How to get couples who trust your creative vision | Ep 19
Are you tired of couples handing you a shopping list of specific flowers and expecting you to magically source every single one, even when it’s out of season or unavailable? You’re not alone. So many florists feel...
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From panic ordering to profit ordering: Why you don’t make money when you sell your flowers | Ep 18
Ever wheeled a market trolley piled high and felt that little knot in your stomach? Same. This episode is a calm reset before busy season: I’m making the case that profit doesn’t happen when you quote or invoice, it...
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The day I threw my bouquet in the bin (and what it taught me about floristry) | Ep 17
Fifteen years ago, I was a stubborn, purple-haired, 20-something-year-old florist-in-training who thought I knew better than my teachers. (Spoiler: I didn’t… but I also kind of did)
In this episode, I’m sharing the...
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Stop competing on price! 10 reasons couples will choose the more expensive wedding florist | Ep 16
I’m back in your ears, newly married, slightly bumbly and recording with a rolled ankle and a very full heart. Today’s mini-masterclass is for every florist who’s convinced bookings = being cheaper than the studio...
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