All Episodes
Episodes
Florist Burnout: How to keep going when you’re ready to quit | Ep 13
This week, I’m getting real about the burnout season so many florists are in right now. If your bookings have slowed, clients are hesitating and you’re wondering if your business has a future, this episode is the pep...
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Cult Status: The strategy behind brands people are obsessed with | Ep 12
Okay flower lovers, this episode has been a long time coming! Between being sick, a week away in Sydney and a bunch of tradies installing a new fence (hello, constant drilling), I’ve been dying to record this one for...
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The secret marketing moves of booked-out Florists (That have nothing to do with Instagram) | Ep 11
Are you tired of performing for the algorithm just to stay visible? Feeling like every free moment has to be spent on reels, stories or filming content?
You’re not alone, I feel it too, there's another way!You can...
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Doing your friend’s wedding? Listen to this before you ruin the relationship | Ep 10
Almost every florist starts their wedding career with a friend or family member saying, “Can you do my flowers?” And at first, it feels like such an honour. You’re excited. They trust you. You say yes. But what...
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These thoughts are keeping you broke in business | Ep 9
What if the biggest thing affecting your pricing isn’t your spreadsheets… it’s your stories?
In this episode, I’m digging into the invisible forces that shape your pricing as a wedding florist. We’ll talk about how...
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Selling flowers while the world burns | Ep 8
What do you do when the world feels too heavy to sell your work?
This episode was born from a quiet message inside my new Instagram broadcast channel, The Secret Garden Club: "It feels inappropriate to post or promote...
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How my CRM made me thousands (and saved me from a wedding disaster) | Ep 7
Let’s talk about the least sexy part of your business... Your systems. Now, I know, when you think “profit,” you probably think marketing, bookings or big installs but I’m here to tell you that your CRM might just be...
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Shake the Tree! How I Make My Best Money Moves in Winter I Ep 6
You know what’s scarier than a quiet inbox in winter?A florist who believes they just have to “wait it out”
This episode is your no-fluff, no-excuses pep talk to stop hibernating like a bear and start using winter as...
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The Business book that changed everything in my wedding floristry biz | Ep 5
In today’s episode, I’m sharing the story of how I went from proudly avoiding the “business side” of floristry… to falling head-over-heels for systems, strategy, and automation, all because of one unexpected book: The...
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From stuck to booked out: Sophie’s 75K floral business leap in just one year | Ep 4
In this episode, I’m chatting with Sophie, flower farmer, wedding florist and longtime Wildflower Academy member, about her incredible growth over the past year.
From feeling stuck, scared to post, and unsure if...
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What I put in my proposals to increase bookings (Without being pushy) | Ep 3
Ever feel like you're sending beautiful quotes or moodboards… and hearing crickets?
In this episode, I’m walking you through exactly what I include in my visual proposals to boost conversions and build trust without...
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What to post when there's no fresh photos coming in: Raw content that converts | Ep 2
This is your permission slip to stop overthinking your content and start showing up as the version of you that dream clients actually want to hire.
In this episode, I’m sharing a behind-the-scenes moment from a...
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