All Episodes
Episodes
Stop competing on price! 10 reasons couples will choose the more expensive wedding florist | Ep 16
I’m back in your ears, newly married, slightly bumbly and recording with a rolled ankle and a very full heart. Today’s mini-masterclass is for every florist who’s convinced bookings = being cheaper than the studio...
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Why generic coaching doesn’t work for wedding florists (and what does) | Ep 15
This week I’m sharing a story that made my whole week. One of my Wildflower Academy florists sent me an email after we rebuilt her proposals together, she’d been sitting in the 4–5k range for years, and within a...
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The $9 jacket that changed how I price my wedding florals | Ep14
It started as a rainy-day wander through my favourite secondhand store… and ended with a denim jacket, a $9 price tag and a full-blown business epiphany.
In this episode, I share the story of how one surprise moment...
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Florist Burnout: How to keep going when you’re ready to quit | Ep 13
This week, I’m getting real about the burnout season so many florists are in right now. If your bookings have slowed, clients are hesitating and you’re wondering if your business has a future, this episode is the pep...
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Cult Status: The strategy behind brands people are obsessed with | Ep 12
Okay flower lovers, this episode has been a long time coming! Between being sick, a week away in Sydney and a bunch of tradies installing a new fence (hello, constant drilling), I’ve been dying to record this one for...
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The secret marketing moves of booked-out Florists (That have nothing to do with Instagram) | Ep 11
Are you tired of performing for the algorithm just to stay visible? Feeling like every free moment has to be spent on reels, stories or filming content?
You’re not alone, I feel it too, there's another way!You can...
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Doing your friend’s wedding? Listen to this before you ruin the relationship | Ep 10
Almost every florist starts their wedding career with a friend or family member saying, “Can you do my flowers?” And at first, it feels like such an honour. You’re excited. They trust you. You say yes. But what...
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These thoughts are keeping you broke in business | Ep 9
What if the biggest thing affecting your pricing isn’t your spreadsheets… it’s your stories?
In this episode, I’m digging into the invisible forces that shape your pricing as a wedding florist. We’ll talk about how...
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Selling flowers while the world burns | Ep 8
What do you do when the world feels too heavy to sell your work?
This episode was born from a quiet message inside my new Instagram broadcast channel, The Secret Garden Club: "It feels inappropriate to post or promote...
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How my CRM made me thousands (and saved me from a wedding disaster) | Ep 7
Let’s talk about the least sexy part of your business... Your systems. Now, I know, when you think “profit,” you probably think marketing, bookings or big installs but I’m here to tell you that your CRM might just be...
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Shake the Tree! How I Make My Best Money Moves in Winter I Ep 6
You know what’s scarier than a quiet inbox in winter?A florist who believes they just have to “wait it out”
This episode is your no-fluff, no-excuses pep talk to stop hibernating like a bear and start using winter as...
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The Business book that changed everything in my wedding floristry biz | Ep 5
In today’s episode, I’m sharing the story of how I went from proudly avoiding the “business side” of floristry… to falling head-over-heels for systems, strategy, and automation, all because of one unexpected book: The...
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