All Episodes
Episodes
Cable ties, sandbags, sanity: A wedding florist’s guide to wild weather | Ep 22
Episode vibe: It’s me chatting through how I actually handle wild weather on wedding days, what I pack, what I say to couples, when I pivot, and where I draw the line. No doom, no fluff, just the stuff that’s saved my...
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The Comparison Trap (and How to Climb Out of It) | Ep 21
I want to dedicate this episode to one of the most painful things we experience as florists, comparison. That gross, icky feeling that creeps in when you open Instagram “just to post something” and suddenly find...
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More weddings ≠ More money | Ep 20
When I first fell in love with floristry, I was obsessed, completely consumed by it. I wanted to learn everything, do everything, say yes to every opportunity.
I thought being busy meant I was successful. But...
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Stop attracting nitpicky clients: How to get couples who trust your creative vision | Ep 19
Are you tired of couples handing you a shopping list of specific flowers and expecting you to magically source every single one, even when it’s out of season or unavailable? You’re not alone. So many florists feel...
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From panic ordering to profit ordering: Why you don’t make money when you sell your flowers | Ep 18
Ever wheeled a market trolley piled high and felt that little knot in your stomach? Same. This episode is a calm reset before busy season: I’m making the case that profit doesn’t happen when you quote or invoice, it...
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The day I threw my bouquet in the bin (and what it taught me about floristry) | Ep 17
Fifteen years ago, I was a stubborn, purple-haired, 20-something-year-old florist-in-training who thought I knew better than my teachers. (Spoiler: I didn’t… but I also kind of did)
In this episode, I’m sharing the...
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Stop competing on price! 10 reasons couples will choose the more expensive wedding florist | Ep 16
I’m back in your ears, newly married, slightly bumbly and recording with a rolled ankle and a very full heart. Today’s mini-masterclass is for every florist who’s convinced bookings = being cheaper than the studio...
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Why generic coaching doesn’t work for wedding florists (and what does) | Ep 15
This week I’m sharing a story that made my whole week. One of my Wildflower Academy florists sent me an email after we rebuilt her proposals together, she’d been sitting in the 4–5k range for years, and within a...
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The $9 jacket that changed how I price my wedding florals | Ep14
It started as a rainy-day wander through my favourite secondhand store… and ended with a denim jacket, a $9 price tag and a full-blown business epiphany.
In this episode, I share the story of how one surprise moment...
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Florist Burnout: How to keep going when you’re ready to quit | Ep 13
This week, I’m getting real about the burnout season so many florists are in right now. If your bookings have slowed, clients are hesitating and you’re wondering if your business has a future, this episode is the pep...
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Cult Status: The strategy behind brands people are obsessed with | Ep 12
Okay flower lovers, this episode has been a long time coming! Between being sick, a week away in Sydney and a bunch of tradies installing a new fence (hello, constant drilling), I’ve been dying to record this one for...
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The secret marketing moves of booked-out Florists (That have nothing to do with Instagram) | Ep 11
Are you tired of performing for the algorithm just to stay visible? Feeling like every free moment has to be spent on reels, stories or filming content?
You’re not alone, I feel it too, there's another way!You can...
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