The Things I Didn’t Buy (and Still Booked $30–40K Weddings) | Ep 29

I’ve been a wedding florist for over 15 years, booking $20–40K+ weddings… and I don’t have a van, a cool room, or a fancy logo.

I'm talking through the things I don’t think you need to invest in when you’re growing your floristry business (even though everyone tells you that you do), and the things I genuinely believe are worth your money early on. This is very much based on my own experience, what worked, what didn’t, and what I wish I’d known sooner.

If you’re feeling overwhelmed, behind, or spiralling about where to spend your money right now, this episode is your permission to simplify, focus, and stop pouring cash into things that don’t actually move the needle.