Florists! Stop Hiding. Your Face Is Your Best Marketing Tool | Ep 30

I recorded this episode in a hotel-grade robe, drinking what accidentally turned into garlic tea, which honestly feels on brand for how this year is starting.

This episode is for the wedding florists who know they should be showing up on camera…
and are still hiding behind bouquet shots, pretty installs, and silent Reels.

You’re not lazy.
You’re not bad at marketing.
You’re just avoiding something that feels mildly terrifying.

I get it, I hated talking on camera too. I had braces, a lisp, zero confidence, and a deep fear of public speaking. But learning to show my face became one of the highest-return decisions I’ve ever made in my business.

In this episode, I break down why face-led content actually works, especially in floristry and why posting “pretty flowers” alone just doesn’t cut through anymore.