Join the membership
The Wildflower Journals

 

Must Reads
Quoting for weddings flowers: maths not emotion business floral career floral entrepeneur floristry business wedding wedding florist

I recently posted an Instagram Reel about how I calculate my wedding quotes, and it garnered a LOT of conversation.

I thought it was a good time to share how it all works.

Just a note before you...

READ ➔
5 things you need to do every week to go full time in your floristry business in 12 months business growth floral career floral entrepeneur floristry business

If you wanted to quit your job in the next 12 months to become a full time florist, this is everything you need to do every single week, starting right now:

1. Begin an Instagram page, immediately....

READ ➔
Member Spotlight: The Little Posy Co business floral entrepeneur floristry business

Hey Helen, tell us a little about yourself! How did you discover floristry, what's your business name, where are you based, what's your floral style, dreams, goals, life story?

My name is Helen, I...

READ ➔
Are you afraid of booking a high budget client? business business growth floral entrepeneur floristry business wedding florist

Between you and me, have you ever had the fear that if you increase your minimum spend, or try to attract or book a higher budget client, that you will have to:

A. Deal with the most difficult,...

READ ➔
10 ways to nurture your floristry business mindset as much as your creative one business floral career floral entrepeneur floristry business mindset

 The right mindset can be the difference between a flourishing business and one that cracks under pressure.

Nurturing a positive and resilient mindset is as crucial as choosing the right...

READ ➔
Ready to make that 2025 floral dream a reality? business business growth floral entrepeneur floristry business

It’s September 2025.

You’ve just had a month off traveling with your family.

You’ve got consistent cash flow and a reserve in your bank account.

Your inbox is organised...

READ ➔
How do you show people that you're open for business? business floral entrepeneur floristry business marketing social media

What do you do for your morning routine? Do you get up early? Go for a walk? Buy coffee or breakfast out?

For me, I shower, get dressed, get ready, and then I go drive around 10 blocks down the...

READ ➔
What goes on in our 6 month coaching package? business business growth floral career floral entrepeneur floristry business marketing mentor mindset

Each time I get that little *ding* notification that a florist has signed up to my 6 month coaching container I immediately get SO excited, stop everything and begin a deep dive into their...

READ ➔
Transform your wedding workflow with Classy Comms business floral entrepeneur wedding florist

You started this business for flowers and freedom, but something went wrong along the way...

When your client journey is optimised your leads convert with ease, they have complete trust in your...

READ ➔
5 Ways to Set and Stick to your Habits business growth floral entrepeneur floristry business mentor

Running a floristry business is more than just having a love for flowers. It demands dedication, organisation and the ability to establish and maintain habits that are productive to your workflow...

READ ➔
What happened when I increased my wedding flowers minimum spend business business growth floral career floral entrepeneur floristry business wedding florist

It's been 12 months since I doubled my minimum spend, rebranded my floristry business and started trying to attract higher briefs. I went from a $5,000 to a $10,000 minimum spend. If you're not a...

READ ➔
The 3 Best Investments I Made for My Floristry Business business business growth community floral entrepeneur floristry business

We’ve been chatting inside our Wildflower Membership Group about the best investments we’ve ever made for our floristry businesses. I’m sharing three of the most...

READ ➔
1 2