Running a floristry business is more than just having a love for flowers. It demands dedication, organisation and the ability to establish and maintain habits that are productive to your workflow...

It's been 12 months since I doubled my minimum spend, rebranded my floristry business and started trying to attract higher briefs. I went from a $5,000 to a $10,000 minimum spend. If you're not a...

We’ve been chatting inside our Wildflower Membership Group about the best investments we’ve ever made for our floristry businesses. I’m sharing three of the most...

Inspired by the idea of wildly unique, hand-made creations, designer Rosie Browning began experimenting with dried flowers after seeing a growing disconnect from the natural world within society.

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If you've ever considered a career in freelance floristry or want to take your floral business to the next level, this one’s for you!

The creative force behind Squid Ink Floristry, Lilly Chen,...