The Wildflower Journals
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Must Reads
It was April 2022, and I was sitting across from my accountant, barely holding it together.
We did ...
I recently posted an Instagram Reel about how I calculate my wedding quotes, and it garnered a LOT o...
If you wanted to quit your job in the next 12 months to become a full time florist, this is everythi...
Hey Helen, tell us a little about yourself! How did you discover floristry, what's your business nam...
Between you and me, have you ever had the fear that if you increase your minimum spend, or try to at...
 The right mindset can be the difference between a flourishing business and one that cracks under pr...
It’s September 2025.
You’ve just had a month off traveling with your family.
You’ve got consistent...
What do you do for your morning routine? Do you get up early? Go for a walk? Buy coffee or breakfast...
Each time I get that little *ding* notification that a florist has signed up to my 6 month coaching ...
You started this business for flowers and freedom, but something went wrong along the way...
When y...
Running a floristry business is more than just having a love for flowers. It demands dedication, org...
It's been 12 months since I doubled my minimum spend, rebranded my floristry business and started tr...