The Wildflower Journals
Must Reads
I recently posted an Instagram Reel about how I calculate my wedding quotes, and it garnered a LOT of conversation.
I thought it was a good time to share how it all works.
Just a note before you...
If you wanted to quit your job in the next 12 months to become a full time florist, this is everything you need to do every single week, starting right now:
1. Begin an Instagram page, immediately....
Hey Helen, tell us a little about yourself! How did you discover floristry, what's your business name, where are you based, what's your floral style, dreams, goals, life story?
My name is Helen, I...
Between you and me, have you ever had the fear that if you increase your minimum spend, or try to attract or book a higher budget client, that you will have to:
A. Deal with the most...
The right mindset can be the difference between a flourishing business and one that cracks under pressure.
Nurturing a positive and resilient mindset is as crucial as choosing the right...
It’s September 2025.
You’ve just had a month off traveling with your family.
You’ve got consistent cash flow and a reserve in your bank account.
Your inbox is organised...
What do you do for your morning routine? Do you get up early? Go for a walk? Buy coffee or breakfast out?
For me, I shower, get dressed, get ready, and then I go drive around 10 blocks down the...
Each time I get that little *ding* notification that a florist has signed up to my 6 month coaching container I immediately get SO excited, stop everything and begin a deep dive into their...
You started this business for flowers and freedom, but something went wrong along the way...
When your client journey is optimised your leads convert with ease, they have complete trust in your...
Running a floristry business is more than just having a love for flowers. It demands dedication, organisation and the ability to establish and maintain habits that are productive to your workflow...
It's been 12 months since I doubled my minimum spend, rebranded my floristry business and started trying to attract higher briefs. I went from a $5,000 to a $10,000 minimum spend. If you're not a...
We’ve been chatting inside our Wildflower Membership Group about the best investments we’ve ever made for our floristry businesses. I’m sharing three of the most...
