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The Wildflower Journals


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5 Ways to Set and Stick to your Habits business growth floral entrepeneur floristry business mentor

Running a floristry business is more than just having a love for flowers. It demands dedication, organisation and the ability to establish and maintain habits that are productive to your workflow...

What happened when I increased my wedding flowers minimum spend business business growth floral career floral entrepeneur floristry business wedding florist

It's been 12 months since I doubled my minimum spend, rebranded my floristry business and started trying to attract higher briefs. I went from a $5,000 to a $10,000 minimum spend. If you're not a...

The 3 Best Investments I Made for My Floristry Business business business growth community floral entrepeneur floristry business

We’ve been chatting inside our Wildflower Membership Group about the best investments we’ve ever made for our floristry businesses. I’m sharing three of the most...

Blooming on TikTok: Rosie from Know The Rose business business growth education floral career floral entrepeneur floristry business learn floristry sustainability tiktok

Inspired by the idea of wildly unique, hand-made creations, designer Rosie Browning began experimenting with dried flowers after seeing a growing disconnect from the natural world within society.


Blossoming in Freelance Floristry: An Interview with Squid Ink Floristry business growth floral career floral entrepeneur floristry business freelance floristry wedding florist

If you've ever considered a career in freelance floristry or want to take your floral business to the next level, this one’s for you!

The creative force behind Squid Ink Floristry, Lilly Chen,...