The Wildflower Journals
Must Reads
There used to be a time running my floristry business when it would take me an over an hour to quote a wedding floral enquiry. I dreaded it and it was something that I avoided and put...
Valentine’s Day is one of the biggest events on a florist’s calendar, so it’s easy to see why this day can be incredibly stressful for florists who take it on!
We caught up with...
Running a floristry business is more than just having a love for flowers. It demands dedication, organisation and the ability to establish and maintain habits that are productive to your workflow...
Valentine's Day can be an incredibly successful time to enhance your brand, connect with your community and make some serious profit but it can also be a sweaty mess of rose thorns and...
It's been 12 months since I doubled my minimum spend, rebranded my floristry business and started trying to attract higher briefs. I went from a $5,000 to a $10,000 minimum spend. If you're not a...
Fun fact, my business does not have a business birthday.
I could probably give you the general year and month but I could not tell you the day that I started my business and there is actually...
Hey Megan! Tell us about yourself, your flower journey, how long have you've been a florist, how did you become one, what do you love about floristry?
Hey I’m Megan, married to Steven for 29...
I have a new Mantra and she's a juicy one.
Let's backtrack. Two weeks before Christmas, I was feeling yuck, walking around a shopping centre, attempting to find an outfit I liked for the many...
We’ve been chatting inside our Wildflower Membership Group about the best investments we’ve ever made for our floristry businesses. I’m sharing three of the most...
The best business advice I have ever received was game changing for my entire business mindset. It allowed me to grow so much quicker and really get past challenges so much better.
The advice was...
There has been a significant shift in consumer preferences, with more people choosing to support personal brands over traditional corporate entities. A study found that nearly half of consumers now...
Hey Bek! Share with us your floral journey so far; How long have you been flowering for, tell us about your business, where you're based and what you love most about floristry:
I got my floral...