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The Wildflower Journals

 

Must Reads
5 things you need to do every week to go full time in your floristry business in 12 months business growth floral career floral entrepeneur floristry business

If you wanted to quit your job in the next 12 months to become a full time florist, this is everything you need to do every single week, starting right now:

1. Begin an Instagram page, immediately....

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Are you afraid of booking a high budget client? business business growth floral entrepeneur floristry business wedding florist

Between you and me, have you ever had the fear that if you increase your minimum spend, or try to attract or book a higher budget client, that you will have to:

A. Deal with the most difficult,...

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Ready to make that 2025 floral dream a reality? business business growth floral entrepeneur floristry business

It’s September 2025.

You’ve just had a month off traveling with your family.

You’ve got consistent cash flow and a reserve in your bank account.

Your inbox is organised...

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Exceed expectations at every touchpoint in your wedding floristry workflow business business growth floristry business wedding florist

I've been in the wedding floristry game for over 13 years now and I feel fairly confident in all things wedding related but it wasn't always the case.

There was a time when I didn't know the...

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What goes on in our 6 month coaching package? business business growth floral career floral entrepeneur floristry business marketing mentor mindset

Each time I get that little *ding* notification that a florist has signed up to my 6 month coaching container I immediately get SO excited, stop everything and begin a deep dive into their...

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Quoting for weddings in under 15 minutes business business growth floristry business support wedding florist

There used to be a time running my floristry business when it would take me an over an hour to quote a wedding floral enquiry. I dreaded it and it was something that I avoided and put...

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What other florists did for Valentine's Day: Interview with September Studio business business growth floristry business

Valentine’s Day is one of the biggest events on a florist’s calendar, so it’s easy to see why this day can be incredibly stressful for florists who take it on!

We caught up with...

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5 Ways to Set and Stick to your Habits business growth floral entrepeneur floristry business mentor

Running a floristry business is more than just having a love for flowers. It demands dedication, organisation and the ability to establish and maintain habits that are productive to your workflow...

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How to Market your Valentine's Day Offer business growth floral design floristry business marketing social media

Valentine's Day can be an incredibly successful time to enhance your brand, connect with your community and make some serious profit but it can also be a sweaty mess of rose thorns and...

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What happened when I increased my wedding flowers minimum spend business business growth floral career floral entrepeneur floristry business wedding florist

It's been 12 months since I doubled my minimum spend, rebranded my floristry business and started trying to attract higher briefs. I went from a $5,000 to a $10,000 minimum spend. If you're not a...

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The "Do Be Have" Mindset business business growth floral career mindset

Fun fact, my business does not have a business birthday.

I could probably give you the general year and month but I could not tell you the day that I started my business and there is actually...

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Member Spotlight: MeOhMy Flowers business business growth community floristry business wedding florist

Hey Megan! Tell us about yourself, your flower journey, how long have you've been a florist, how did you become one, what do you love about floristry?

Hey I’m Megan, married to Steven for 29...

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