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The Wildflower Journals


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Quoting for weddings in under 15 minutes business business growth floristry business support wedding florist

There used to be a time running my floristry business when it would take me an over an hour to quote a wedding floral enquiry. I dreaded it and it was something that I avoided and put...

What other florists did for Valentine's Day: Interview with September Studio business business growth floristry business

Valentine’s Day is one of the biggest events on a florist’s calendar, so it’s easy to see why this day can be incredibly stressful for florists who take it on!

We caught up with...

5 Ways to Set and Stick to your Habits business growth floral entrepeneur floristry business mentor

Running a floristry business is more than just having a love for flowers. It demands dedication, organisation and the ability to establish and maintain habits that are productive to your workflow...

How to Market your Valentine's Day Offer business growth floral design floristry business marketing social media

Valentine's Day can be an incredibly successful time to enhance your brand, connect with your community and make some serious profit but it can also be a sweaty mess of rose thorns and...

What happened when I increased my wedding flowers minimum spend business business growth floral career floral entrepeneur floristry business wedding florist

It's been 12 months since I doubled my minimum spend, rebranded my floristry business and started trying to attract higher briefs. I went from a $5,000 to a $10,000 minimum spend. If you're not a...

The "Do Be Have" Mindset business business growth floral career mindset

Fun fact, my business does not have a business birthday.

I could probably give you the general year and month but I could not tell you the day that I started my business and there is actually...

Member Spotlight: MeOhMy Flowers business business growth community floristry business wedding florist

Hey Megan! Tell us about yourself, your flower journey, how long have you've been a florist, how did you become one, what do you love about floristry?

Hey I’m Megan, married to Steven for 29...

"Don't be afraid to let them see you trying" business growth community floral career mantra mindset

I have a new Mantra and she's a juicy one.

Let's backtrack. Two weeks before Christmas, I was feeling yuck, walking around a shopping centre, attempting to find an outfit I liked for the many...

The 3 Best Investments I Made for My Floristry Business business business growth community floral entrepeneur floristry business

We’ve been chatting inside our Wildflower Membership Group about the best investments we’ve ever made for our floristry businesses. I’m sharing three of the most...

The Best Business Advice I’ve Ever Received business business growth floristry business marketing

The best business advice I have ever received was game changing for my entire business mindset. It allowed me to grow so much quicker and really get past challenges so much better.

The advice was...

Is Building A Personal Brand Actually Worth It? brand business growth floristry business marketing personal brand social media

There has been a significant shift in consumer preferences, with more people choosing to support personal brands over traditional corporate entities. A study found that nearly half of consumers now...

Member Spotlight - Bek Novak Designs business business growth community floral career wedding florist

Hey Bek! Share with us your floral journey so far; How long have you been flowering for, tell us about your business, where you're based and what you love most about floristry:

I got my floral...

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