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The Wildflower Journals

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Must Reads
Member Spotlight: Boujee Blooms & Styling business community floral career wedding florist

Tell us a little about yourself! How did you discover floristry, what's your business name, where are you based, what's your floral style, dreams, goals, life story?

Gosh where to begin! Ok, well...

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Complaining about your job won’t make people want to hire you business floristry business social media

The uncontrollable urge to blurt out every difficult, time consuming, back breaking, thorn piercing part of the behind the scenes floristry process to anyone who dares to question your value, raise...

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Member Spotlight: Bold & Blooming Floral Design business community floral career wedding florist

Hey Gabby! Tell us a little about yourself! How did you discover floristry, what's your business name, where are you based, what's your floral style, dreams, goals, life story?

Discovering...

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Quoting for weddings in under 15 minutes business business growth floristry business support wedding florist

There used to be a time running my floristry business when it would take me an over an hour to quote a wedding floral enquiry. I dreaded it and it was something that I avoided and put...

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What other florists did for Valentine's Day: Interview with September Studio business business growth floristry business

Valentine’s Day is one of the biggest events on a florist’s calendar, so it’s easy to see why this day can be incredibly stressful for florists who take it on!

We caught up with...

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How to tackle Valentine's Day: An Interview with Form Floral Design business floral design floristry business

Valentine’s Day is one of the biggest events on a florist’s calendar, so it’s easy to see why this day can be incredibly stressful for florists who take it on!

We caught up with...

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Member Spotlight: Botanical Quarter business community floral career floristry business mindset wedding florist

Hey Zoe, tell us a little about yourself! How did you discover floristry, what's your business name, where are you based, what's your floral style, dreams, goals, life story?

My business is...

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Planning a Successful Pop Up Flower Market business community floral design floristry business

When I first started building my flower business, I had no social media following, no testimonials, no prior jobs to reference and no shop window to attract new customers. It was tough work making...

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Everything I've Learnt about Ordering Flowers for Valentine's Day brand business floral career floral design

For florists, a flower order can make or break your whole day. When it comes to an occasion like Valentine’s Day or Mother's Day, your order could mean perfection, profitable, enjoyable, or...

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What happened when I increased my wedding flowers minimum spend business business growth floral career floral entrepeneur floristry business wedding florist

It's been 12 months since I doubled my minimum spend, rebranded my floristry business and started trying to attract higher briefs. I went from a $5,000 to a $10,000 minimum spend. If you're not a...

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The "Do Be Have" Mindset business business growth floral career mindset

Fun fact, my business does not have a business birthday.

I could probably give you the general year and month but I could not tell you the day that I started my business and there is actually...

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Member Spotlight: MeOhMy Flowers business business growth community floristry business wedding florist

Hey Megan! Tell us about yourself, your flower journey, how long have you've been a florist, how did you become one, what do you love about floristry?

Hey I’m Megan, married to Steven for 29...

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