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The Wildflower Journals

 

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Quoting for weddings flowers: maths not emotion business floral career floral entrepeneur floristry business wedding wedding florist

I recently posted an Instagram Reel about how I calculate my wedding quotes, and it garnered a LOT of conversation.

I thought it was a good time to share how it all works.

Just a note before you...

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A tutorial you might find useful: Modern Plinths floral design learn floristry wedding florist

There’s no doubt that plinths are on trend, but blindly following trends is still not trendy in my books.

So how do we adapt a trend and make it our own? We change it up! Challenge ourselves,...

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Are you afraid of booking a high budget client? business business growth floral entrepeneur floristry business wedding florist

Between you and me, have you ever had the fear that if you increase your minimum spend, or try to attract or book a higher budget client, that you will have to:

 

A. Deal with the most...

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A tutorial you might find useful: Soft & Fluffy Bouquet floral design wedding florist

An abundant, fluffy bouquet has a place in everyone’s heart and it’s a great design to have in your portfolio to attract those flower-loving couples.

Things to consider:


To prevent your...

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A tutorial you might find useful: Floral Mossy Mounds floral career floral design learn floristry wedding florist

After many requests and many weeks of asking for moss from my every single grower at the flower markets I've finally shared my technique for creating lush, sculptural, sturdy, transportable Mossy...

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Exceed expectations at every touchpoint in your wedding floristry workflow business business growth floristry business wedding florist

I've been in the wedding floristry game for over 13 years now and I feel fairly confident in all things wedding related but it wasn't always the case.

There was a time when I didn't know the...

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Sharing the exact 24 steps of my Wedding Floristry Workflow education floral career marketing support wedding florist

Fun fact, before I started my floristry business, I didn’t really know how to send an email… (embarrassing). I understood the concept but I had no idea how to use emails to effectively...

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Transform your wedding workflow with Classy Comms business floral entrepeneur wedding florist

You started this business for flowers and freedom, but something went wrong along the way...

When your client journey is optimised your leads convert with ease, they have complete trust in your...

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Member Spotlight: Boujee Blooms & Styling business community floral career wedding florist

Tell us a little about yourself! How did you discover floristry, what's your business name, where are you based, what's your floral style, dreams, goals, life story?

Gosh where to begin! Ok, well...

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Member Spotlight: Bold & Blooming Floral Design business community floral career wedding florist

Hey Gabby! Tell us a little about yourself! How did you discover floristry, what's your business name, where are you based, what's your floral style, dreams, goals, life story?

Discovering...

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Quoting for weddings in under 15 minutes business business growth floristry business support wedding florist

There used to be a time running my floristry business when it would take me an over an hour to quote a wedding floral enquiry. I dreaded it and it was something that I avoided and put...

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Member Spotlight: Botanical Quarter business community floral career floristry business mindset wedding florist

Hey Zoe, tell us a little about yourself! How did you discover floristry, what's your business name, where are you based, what's your floral style, dreams, goals, life story?

My business is...

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