Valentine’s Day is one of the biggest events on a florist’s calendar, so it’s easy to see why this day can be incredibly stressful for florists who take it on!

We caught up with...

When I first started building my flower business, I had no social media following, no testimonials, no prior jobs to reference and no shop window to attract new customers. It was tough work making...

For florists, a flower order can make or break your whole day. When it comes to an occasion like Valentine’s Day or Mother's Day, your order could mean perfection, profitable, enjoyable, or...

Valentine's Day can be an incredibly successful time to enhance your brand, connect with your community and make some serious profit but it can also be a sweaty mess of rose thorns and...

Last Thursday was spent flowering with the talented Meg from Will & Wild, who subconsciously wore the best outfit ever (we didn't even communicate on the colour palette!) at our...

Learn how to create these Stunning Flower Clouds, completely foam free!

We love a versatile design in the Wildflower Academy and this floral creation can be used in many ways for weddings and...

Are you ready to level up your installs? Our Flower Towers are a must-have tool that every eco-conscious florist dreams of. These versatile structures are here to revolutionise your floristry game,...

Are you attempting to eliminate floral foam from your practice and wondering how others have made the switch?

Recently, the talented Bec from Edie and Ivy Flowers shared with me her progress from...