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The Wildflower Journals


Must Reads
How to tackle Valentine's Day: An Interview with Form Floral Design business floral design floristry business

Valentine’s Day is one of the biggest events on a florist’s calendar, so it’s easy to see why this day can be incredibly stressful for florists who take it on!

We caught up with...

Planning a Successful Pop Up Flower Market business community floral design floristry business

When I first started building my flower business, I had no social media following, no testimonials, no prior jobs to reference and no shop window to attract new customers. It was tough work making...

Everything I've Learnt about Ordering Flowers for Valentine's Day brand business floral career floral design

For florists, a flower order can make or break your whole day. When it comes to an occasion like Valentine’s Day or Mother's Day, your order could mean perfection, profitable, enjoyable, or...

How to Market your Valentine's Day Offer business growth floral design floristry business marketing social media

Valentine's Day can be an incredibly successful time to enhance your brand, connect with your community and make some serious profit but it can also be a sweaty mess of rose thorns and...

Design Day Recap: Meg from Will & Wild floral design flower education learn floristry mentor mindset

Last Thursday was spent flowering with the talented Meg from Will & Wild, who subconsciously wore the best outfit ever (we didn't even communicate on the colour palette!) at our...

FREE Tutorial: Flower Clouds floral design learn floristry online education wedding florist

Learn how to create these Stunning Flower Clouds, completely foam free!

We love a versatile design in the Wildflower Academy and this floral creation can be used in many ways for weddings and...

Elevate Your Floral Installations with Flower Towers floral design learn floristry styling sustainability wedding wedding florist

Are you ready to level up your installs? Our Flower Towers are a must-have tool that every eco-conscious florist dreams of. These versatile structures are here to revolutionise your floristry game,...

Wildflower Spotlight: Edie and Ivy Flowers shares her foam-free journey business growth community environmental practices floral design floristry business flower education learn floristry sustainability wedding florist

Are you attempting to eliminate floral foam from your practice and wondering how others have made the switch?

Recently, the talented Bec from Edie and Ivy Flowers shared with me her progress from...