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The Wildflower Journals

 

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A flower tutorial you might find useful: Babies Breath Baubles floral design learn floristry

Babies breath is one of those flowers that comes in and out of trend and can be so subjective to each individual, you either love it or hate it! 

In my opinion, it's delicious en masse in...

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Flower Tutorials with Wildflower Academy business growth floral career floral design sustainability

Are you wanting to elevate your floral skills and implement sustainable practices in your flower business?

I got you! 

The Wildflower Academy is the ultimate resource for learning new...

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A tutorial you might find useful: Organic Mossy Floral Installation floral career floral design learn floristry

Want to create a design that looks like it's growing up out of the ground? Let's do it.

This is my absolute favourite way to design, I LOVE the concept of nature coming back to take over a...

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A tutorial you might find useful: Modern Plinths floral design learn floristry wedding florist

There’s no doubt that plinths are on trend, but blindly following trends is still not trendy in my books.

So how do we adapt a trend and make it our own? We change it up! Challenge ourselves,...

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A tutorial you might find useful: Soft & Fluffy Bouquet floral design wedding florist

An abundant, fluffy bouquet has a place in everyone’s heart and it’s a great design to have in your portfolio to attract those flower-loving couples.

Things to consider:


To prevent your...

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A tutorial you might find useful: Floral Mossy Mounds floral career floral design learn floristry wedding florist

After many requests and many weeks of asking for moss from my every single grower at the flower markets I've finally shared my technique for creating lush, sculptural, sturdy, transportable Mossy...

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How to tackle Valentine's Day: An Interview with Form Floral Design business floral design floristry business

Valentine’s Day is one of the biggest events on a florist’s calendar, so it’s easy to see why this day can be incredibly stressful for florists who take it on!

We caught up with...

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Planning a Successful Pop Up Flower Market business community floral design floristry business

When I first started building my flower business, I had no social media following, no testimonials, no prior jobs to reference and no shop window to attract new customers. It was tough work making...

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Everything I've Learnt about Ordering Flowers for Valentine's Day brand business floral career floral design

For florists, a flower order can make or break your whole day. When it comes to an occasion like Valentine’s Day or Mother's Day, your order could mean perfection, profitable, enjoyable, or...

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How to Market your Valentine's Day Offer business growth floral design floristry business marketing social media

Valentine's Day can be an incredibly successful time to enhance your brand, connect with your community and make some serious profit but it can also be a sweaty mess of rose thorns and...

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Design Day Recap: Meg from Will & Wild floral design flower education learn floristry mentor mindset

Last Thursday was spent flowering with the talented Meg from Will & Wild, who subconsciously wore the best outfit ever (we didn't even communicate on the colour palette!) at our...

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FREE Tutorial: Flower Clouds floral design learn floristry online education wedding florist

Learn how to create these Stunning Flower Clouds, completely foam free!

We love a versatile design in the Wildflower Academy and this floral creation can be used in many ways for weddings and...

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