I recently jumped on a Strategy Session with a floral designer who wanted me to review a quote they'd sent out to one of their dream clients and immediately I flagged that the labour line was...

 The right mindset can be the difference between a flourishing business and one that cracks under pressure.

Nurturing a positive and resilient mindset is as crucial as choosing the right...

Each time I get that little *ding* notification that a florist has signed up to my 6 month coaching container I immediately get SO excited, stop everything and begin a deep dive into their...

Hey Zoe, tell us a little about yourself! How did you discover floristry, what's your business name, where are you based, what's your floral style, dreams, goals, life story?

My business is...

Last Thursday was spent flowering with the talented Meg from Will & Wild, who subconsciously wore the best outfit ever (we didn't even communicate on the colour palette!) at our...

Fun fact, my business does not have a business birthday.

I could probably give you the general year and month but I could not tell you the day that I started my business and there is actually...

I have a new Mantra and she's a juicy one.

Let's backtrack. Two weeks before Christmas, I was feeling yuck, walking around a shopping centre, attempting to find an outfit I liked for the many...