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The Wildflower Journals

 

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Member Spotlight: Boujee Blooms & Styling business community floral career wedding florist

Tell us a little about yourself! How did you discover floristry, what's your business name, where are you based, what's your floral style, dreams, goals, life story?

Gosh where to begin! Ok, well...

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Member Spotlight: Bold & Blooming Floral Design business community floral career wedding florist

Hey Gabby! Tell us a little about yourself! How did you discover floristry, what's your business name, where are you based, what's your floral style, dreams, goals, life story?

Discovering...

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Member Spotlight: Botanical Quarter business community floral career floristry business mindset wedding florist

Hey Zoe, tell us a little about yourself! How did you discover floristry, what's your business name, where are you based, what's your floral style, dreams, goals, life story?

My business is...

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Everything I've Learnt about Ordering Flowers for Valentine's Day brand business floral career floral design

For florists, a flower order can make or break your whole day. When it comes to an occasion like Valentine’s Day or Mother's Day, your order could mean perfection, profitable, enjoyable, or...

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What happened when I increased my wedding flowers minimum spend business business growth floral career floral entrepeneur floristry business wedding florist

It's been 12 months since I doubled my minimum spend, rebranded my floristry business and started trying to attract higher briefs. I went from a $5,000 to a $10,000 minimum spend. If you're not a...

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The "Do Be Have" Mindset business business growth floral career mindset

Fun fact, my business does not have a business birthday.

I could probably give you the general year and month but I could not tell you the day that I started my business and there is actually...

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"Don't be afraid to let them see you trying" business growth community floral career mantra mindset

I have a new Mantra and she's a juicy one.

Let's backtrack. Two weeks before Christmas, I was feeling yuck, walking around a shopping centre, attempting to find an outfit I liked for the many...

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My 2024 ‘Ins’ and ‘Outs’ from a Wedding Floristry Business Owner business floral career floristry business

Hey Flower Lover,

I'm currently in that delicious lazy, hazy period between Christmas and New Years, (affectionately called Gooch week here in Australia ), writing this in between ocean swims, long...

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Member Spotlight - Bek Novak Designs business business growth community floral career wedding florist

Hey Bek! Share with us your floral journey so far; How long have you been flowering for, tell us about your business, where you're based and what you love most about floristry:

I got my floral...

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Building a brand on TikTok with Bronte Rose business education floral career floristry business marketing social media tiktok wedding florist

At just 24 years old, Bronte Rose has already made a name for herself as the owner of The Flower Posse. One of their unique talents outside of floristry is her ability to capture the essence of her...

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Blooming on TikTok: Rosie from Know The Rose business business growth education floral career floral entrepeneur floristry business learn floristry sustainability tiktok

Inspired by the idea of wildly unique, hand-made creations, designer Rosie Browning began experimenting with dried flowers after seeing a growing disconnect from the natural world within society.


...

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Blossoming in Freelance Floristry: An Interview with Squid Ink Floristry business growth floral career floral entrepeneur floristry business freelance floristry wedding florist

If you've ever considered a career in freelance floristry or want to take your floral business to the next level, this one’s for you!

The creative force behind Squid Ink Floristry, Lilly Chen,...

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