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The Wildflower Journals

 

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A tutorial you might find useful: Modern Plinths floral design learn floristry wedding florist

There’s no doubt that plinths are on trend, but blindly following trends is still not trendy in my b...

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Member Spotlight: The Little Posy Co business floral entrepeneur floristry business

Hey Helen, tell us a little about yourself! How did you discover floristry, what's your business nam...

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Are you afraid of booking a high budget client? business business growth floral entrepeneur floristry business wedding florist

Between you and me, have you ever had the fear that if you increase your minimum spend, or try to at...

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A tutorial you might find useful: Soft & Fluffy Bouquet floral design wedding florist

An abundant, fluffy bouquet has a place in everyone’s heart and it’s a great design to have in your ...

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10 ways to nurture your floristry business mindset as much as your creative one business floral career floral entrepeneur floristry business mindset

 The right mindset can be the difference between a flourishing business and one that cracks under pr...

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A tutorial you might find useful: Floral Mossy Mounds floral career floral design learn floristry wedding florist

After many requests and many weeks of asking for moss from my every single grower at the flower mark...

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Ready to make that 2025 floral dream a reality? business business growth floral entrepeneur floristry business

It’s September 2025.

You’ve just had a month off traveling with your family.

You’ve got consistent...

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Exceed expectations at every touchpoint in your wedding floristry workflow business business growth floristry business wedding florist

I've been in the wedding floristry game for over 13 years now and I feel fairly confident in all thi...

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Sharing the exact 24 steps of my Wedding Floristry Workflow education floral career marketing support wedding florist

Fun fact, before I started my floristry business, I didn’t really know how to send an email… (embarr...

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How do you show people that you're open for business? business floral entrepeneur floristry business marketing social media

What do you do for your morning routine? Do you get up early? Go for a walk? Buy coffee or breakfast...

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What goes on in our 6 month coaching package? business business growth floral career floral entrepeneur floristry business marketing mentor mindset

Each time I get that little *ding* notification that a florist has signed up to my 6 month coaching ...

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