The Wildflower Journals
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Must Reads
If you wanted to quit your job in the next 12 months to become a full time florist, this is everythi...
There’s no doubt that plinths are on trend, but blindly following trends is still not trendy in my b...
Hey Helen, tell us a little about yourself! How did you discover floristry, what's your business nam...
Between you and me, have you ever had the fear that if you increase your minimum spend, or try to at...
An abundant, fluffy bouquet has a place in everyone’s heart and it’s a great design to have in your ...
 The right mindset can be the difference between a flourishing business and one that cracks under pr...
After many requests and many weeks of asking for moss from my every single grower at the flower mark...
It’s September 2025.
You’ve just had a month off traveling with your family.
You’ve got consistent...
I've been in the wedding floristry game for over 13 years now and I feel fairly confident in all thi...
Fun fact, before I started my floristry business, I didn’t really know how to send an email… (embarr...
What do you do for your morning routine? Do you get up early? Go for a walk? Buy coffee or breakfast...
Each time I get that little *ding* notification that a florist has signed up to my 6 month coaching ...