It’s no surprise that building an audience is a key step in running a business.

If people can't see your business, how can they buy from you? More eyeballs means more flower sales.

For a florist, it...

Valentine's Day can be an incredibly successful time to enhance your brand, connect with your community and make some serious profit but it can also be a sweaty mess of rose thorns and dissapointment....

It's been 12 months since I doubled my minimum spend, rebranded my floristry business and started trying to attract higher briefs. I went from a $5,000 to a $10,000 minimum spend. If you're not a flor...

Last Thursday was spent flowering with the talented Meg from Will & Wild, who subconsciously wore the best outfit ever (we didn't even communicate on the colour palette!) at our recent 1:1 Flower Work...

Fun fact, my business does not have a business birthday.

I could probably give you the general year and month but I could not tell you the day that I started my business and there is actually a good...

Hey Megan! Tell us about yourself, your flower journey, how long have you've been a florist, how did you become one, what do you love about floristry?

Hey I’m Megan, married to Steven for 29 years, M...

2023 was a big one for Wildflower Academy.

As we continue to evolve and grow, we’re constantly working to improve your experience, the information supplied and the ways in which we can help our clev...

I have a new Mantra and she's a juicy one.

Let's backtrack. Two weeks before Christmas, I was feeling yuck, walking around a shopping centre, attempting to find an outfit I liked for the many upcomin...

Hey Flower Lover,

I'm currently in that delicious lazy, hazy period between Christmas and New Years, (affectionately called Gooch week here in Australia 😂), writing this in between ocean swims, long ...

What happens when you invest in yourself?

The fact that you are here means you have a passion for floral design and the desire to step up your practice. 

So, you're wondering what's next. Whether yo...

We’ve been chatting inside our Wildflower Membership Group about the best investments we’ve ever made for our floristry businesses. I’m sharing three of the most impactful investments I made since sta...

 The best business advice I have ever received was game changing for my entire business mindset. It allowed me to grow so much quicker and really get past challenges so much better.

The advice was th...