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The Wildflower Journals


Must Reads
TikTok vs. Instagram: A Florist's Guide to Social Media Marketing

With over a billion active users worldwide, TikTok has quickly became a powerhouse in the marketing world since its launch in 2020. 

However, it's not just TikTok that has a massive following....

Blooming on TikTok: Rosie from Know The Rose business business growth education floral career floral entrepeneur floristry business learn floristry sustainability tiktok

Inspired by the idea of wildly unique, hand-made creations, designer Rosie Browning began experimenting with dried flowers after seeing a growing disconnect from the natural world within society.


3 Ways Florists Can Connect With Their Audience business growth education floristry business marketing tiktok

If you're a florist on TikTok pouring your creativity into beautiful, aesthetic videos but not seeing the engagement and growth you desire, it might be time to work on connecting with your...

Flourishing on TikTok: Bryce from September Studio business growth floristry business marketing social media tiktok

In the world of floristry, standing out in a crowded market can be a challenge. For Bryce Heyworth, the creative brain behind September Studio, utilising TikTok to capture attention and grow...

Harnessing the Power of TikTok for Your Floristry Business brand business marketing social media tiktok

This month we’re deep diving into TikTok for Florists inside the Wildflower Academy Membership. We interviewed four incredible florists who are using TikTok to successfully:

  • Grow their...

Blossoming in Freelance Floristry: An Interview with Squid Ink Floristry business growth floral career floral entrepeneur floristry business freelance floristry wedding florist

If you've ever considered a career in freelance floristry or want to take your floral business to the next level, this one’s for you!

The creative force behind Squid Ink Floristry, Lilly Chen,...

Hiring Freelancers in the Floral Industry: A Step-By-Step Guide business business growth floral career floristry business freelance floristry support wedding florist

Are you a passionate florist and looking to take your business to the next level? If so, you've likely considered hiring freelancers to help you grow your floral endeavours.

Whether you've been on...

Wildflower Spotlight: Edie and Ivy Flowers shares her foam-free journey business growth community environmental practices floral design floristry business flower education learn floristry sustainability wedding florist

Are you attempting to eliminate floral foam from your practice and wondering how others have made the switch?

Recently, the talented Bec from Edie and Ivy Flowers shared with me her progress from...

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