Valentine’s Day is one of the biggest events on a florist’s calendar, so it’s easy to see why this day can be incredibly stressful for florists who take it on!

We caught up with four successful who t...

Valentine’s Day is one of the biggest events on a florist’s calendar, so it’s easy to see why this day can be incredibly stressful for florists who take it on!

We caught up with four successful who t...

Hey Zoe, tell us a little about yourself! How did you discover floristry, what's your business name, where are you based, what's your floral style, dreams, goals, life story?

My business is Botanical...

On our recent live call within Wildflower Academy, someone asked what to do when you always feel like you need to add more flowers to your bunches and I wanted to share my answer as it's a common urge...

When I first started building my flower business, I had no social media following, no testimonials, no prior jobs to reference and no shop window to attract new customers. It was tough work making sal...

Running a floristry business is more than just having a love for flowers. It demands dedication, organisation and the ability to establish and maintain habits that are productive to your workflow and ...

For florists, a flower order can make or break your whole day. When it comes to an occasion like Valentine’s Day or Mother's Day, your order could mean perfection, profitable, enjoyable, or it could b...

It’s no surprise that building an audience is a key step in running a business.

If people can't see your business, how can they buy from you? More eyeballs means more flower sales.

For a florist, it...

Valentine's Day can be an incredibly successful time to enhance your brand, connect with your community and make some serious profit but it can also be a sweaty mess of rose thorns and dissapointment....

It's been 12 months since I doubled my minimum spend, rebranded my floristry business and started trying to attract higher briefs. I went from a $5,000 to a $10,000 minimum spend. If you're not a flor...

Last Thursday was spent flowering with the talented Meg from Will & Wild, who subconsciously wore the best outfit ever (we didn't even communicate on the colour palette!) at our recent 1:1 Flower Work...

Fun fact, my business does not have a business birthday.

I could probably give you the general year and month but I could not tell you the day that I started my business and there is actually a good...