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The Wildflower Journals

 

Must Reads
What Selling the Special Taught Me About Selling Anything: The Case Study Constructor Story

Back when I was building my lil flower biz Film & Foliage I was also waitressing at a busy restauran...

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My honest opinion on floral foam environmental practices floral design floristry business mentor sustainability

A (not so) fun fact about the floristry industry: there are a lot of processes out there that aren't...

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Floristry awards that don’t exist, but you’re chasing anyway business growth education floral career floristry business mantra mindset

🏆 Most weddings done without eating an actual meal

🏆 Most boob sweat

🏆 Master of the “I'll sleep...

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You’re not bad at business, you’re just trying to bloom in the wrong conditions

If you’ve ever thought:

💭 “I suck at pricing, I have no idea what I’m doing.”

💭 “Maybe I should ...

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Vase Review: Ixia Vase from Hattie Molloy business floral design vase vase review wedding florist

I recently picked up two of the Ixia vase, created by Hattie Molly, an Australian florist based in M...

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A flower tutorial you might find useful: Babies Breath Baubles floral design learn floristry

Babies breath is one of those flowers that comes in and out of trend and can be so subjective to eac...

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Flower Tutorials with Wildflower Academy business growth floral career floral design sustainability

Are you wanting to elevate your floral skills and implement sustainable practices in your flower bus...

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Lowering you prices isn't the "nicer" thing to do for your clients business mindset pricing quoting weddings

I recently jumped on a Strategy Session with a floral designer who wanted me to review a quote they'...

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A tutorial you might find useful: Organic Mossy Floral Installation floral career floral design learn floristry

Want to create a design that looks like it's growing up out of the ground? Let's do it.

This is my ...

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