Join the membership
The Wildflower Journals


Must Reads
Planning a Successful Pop Up Flower Market business community floral design floristry business

When I first started building my flower business, I had no social media following, no testimonials, no prior jobs to reference and no shop window to attract new customers. It was tough work making...

READ βž”
5 Ways to Set and Stick to your Habits business growth floral entrepeneur floristry business mentor

Running a floristry business is more than just having a love for flowers. It demands dedication, organisation and the ability to establish and maintain habits that are productive to your workflow...

READ βž”
Everything I've Learnt about Ordering Flowers for Valentine's Day brand business floral career floral design

For florists, a flower order can make or break your whole day. When it comes to an occasion like Valentine’s Day or Mother's Day, your order could mean perfection, profitable, enjoyable, or...

READ βž”
3 Ways to Build an Audience to sell flowers

It’s no surprise that building an audience is a key step in running a business.

If people can't see your business, how can they buy from you? More eyeballs means more flower sales.

For a...

READ βž”
How to Market your Valentine's Day Offer business growth floral design floristry business marketing social media

Valentine's Day can be an incredibly successful time to enhance your brand, connect with your community and make some serious profit but it can also be a sweaty mess of rose thorns and...

READ βž”
What happened when I increased my wedding flowers minimum spend business business growth floral career floral entrepeneur floristry business wedding florist

It's been 12 months since I doubled my minimum spend, rebranded my floristry business and started trying to attract higher briefs. I went from a $5,000 to a $10,000 minimum spend. If you're not a...

READ βž”
Design Day Recap: Meg from Will & Wild floral design flower education learn floristry mentor mindset

Last Thursday was spent flowering with the talented Meg from Will & Wild, who subconsciously wore the best outfit ever (we didn't even communicate on the colour palette!) at our...

READ βž”
The "Do Be Have" Mindset business business growth floral career mindset

Fun fact, my business does not have a business birthday.

I could probably give you the general year and month but I could not tell you the day that I started my business and there is actually...

READ βž”
Member Spotlight: MeOhMy Flowers business business growth community floristry business wedding florist

Hey Megan! Tell us about yourself, your flower journey, how long have you've been a florist, how did you become one, what do you love about floristry?

Hey I’m Megan, married to Steven for 29...

READ βž”
2023 Wrapped: Wildflower Academy

2023 was a big one for Wildflower Academy.

As we continue to evolve and grow, we’re constantly working to improve your experience, the information supplied and the ways in which we can help...

READ βž”
"Don't be afraid to let them see you trying" business growth community floral career mantra mindset

I have a new Mantra and she's a juicy one.

Let's backtrack. Two weeks before Christmas, I was feeling yuck, walking around a shopping centre, attempting to find an outfit I liked for the many...

READ βž”
My 2024 β€˜Ins’ and β€˜Outs’ from a Wedding Floristry Business Owner business floral career floristry business

Hey Flower Lover,

I'm currently in that delicious lazy, hazy period between Christmas and New Years, (affectionately called Gooch week here in Australia ), writing this in between ocean swims, long...

READ βž”