The Wildflower Journals
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Must Reads
Are you wanting to elevate your floral skills and implement sustainable practices in your flower bus...
I recently jumped on a Strategy Session with a floral designer who wanted me to review a quote they'...
Want to create a design that looks like it's growing up out of the ground? Let's do it.
This is my ...
I recently posted an Instagram Reel about how I calculate my wedding quotes, and it garnered a LOT o...
If you wanted to quit your job in the next 12 months to become a full time florist, this is everythi...
There’s no doubt that plinths are on trend, but blindly following trends is still not trendy in my b...
Hey Helen, tell us a little about yourself! How did you discover floristry, what's your business nam...
Between you and me, have you ever had the fear that if you increase your minimum spend, or try to at...
An abundant, fluffy bouquet has a place in everyone’s heart and it’s a great design to have in your ...
 The right mindset can be the difference between a flourishing business and one that cracks under pr...
After many requests and many weeks of asking for moss from my every single grower at the flower mark...
It’s September 2025.
You’ve just had a month off traveling with your family.
You’ve got consistent...