How to Align Your Messaging With Luxury Clients
I was chatting in the DMs with a wedding florist yesterday, and she shared a challenge I hear all the time:
"I'm attracting amazing clients who totally trust me, but their budgets aren’t where I need them to be"
And honestly I used to be in the exact same spot.
Dreamy couples, lovely personalities, but when I sent over a proposal, suddenly it was
"Oh, we just want something small"
or
"Can we cut this down to fit our budget?"
The problem? My marketing was connecting with the wrong kind of dream client
It’s like running a luxury cocktail bar and crafting the most beautiful, handcrafted $25 cocktails 🍸 except all your marketing is speaking to people who are looking for a $5 happy hour special 🍻
They love the vibe, they trust the bartender, but when they see the menu… they realise it’s out of their price range.. and they really only wanted a schooner of VB not a boujie martini.
That’s what happens when your messaging isn’t strategic. You attract people who love your work but aren’t financially aligned with your services
What changed for me?
I got super duper clear on how I talked about my work
Instead of saying, "I love lush, romantic florals," I started weaving in language that spoke to couples who prioritise flowers as a major design element.
Instead of showcasing all my work, I focused on the projects that reflected the budgets I wanted to attract
Your messaging needs to do two things at the same time:
-
Connect with the right people so they feel drawn to your work
-
Filter out those who don’t have the budget before they even enquire
In the marketing world they call it “repelling and attracting”
If you’re stuck in the loop of attracting the right clients with the wrong budgets, it’s not your pricing, it’s your messaging
Need help fine-tuning how you talk about your work so you’re drawing in couples who actually get your value? Join Wildflower Academy today!
Ash
xx
Hey!
