Cult Status: The strategy behind brands people are obsessed with | Ep 12

Okay flower lovers, this episode has been a long time coming! Between being sick, a week away in Sydney and a bunch of tradies installing a new fence (hello, constant drilling), I’ve been dying to record this one for weeks.

Inside Wildflower Academy, we just kicked off a brand new module called Cult Status and I’m so excited to bring a taste of it to the podcast. If you’ve ever watched a cult doco and thought, “Why am I so obsessed with this?”… you’re not alone. Weirdly, that obsession has everything to do with great branding and marketing.

In this episode, I’m diving into the five core strategies I’ve studied (and used myself) to build a brand that doesn’t just get followed but creates belonging. I’m talking “you’re the first person I reached out to” and “I’d change my wedding date for you” level obsession.

You’ll hear:

• The 5 cult brand principles I’m teaching inside Wildflower Academy right now

• Why you don’t need to go viral to be booked out

• Common marketing mistakes florists make (like hiding behind their work or blending in too much)

• How to get enquiries from people who already know, love, and trust you before they even hit send

This is your permission slip to stop chasing trends and start building a brand people feel connected to. You don’t need a million followers. You need 20-30 dream clients who are obsessed with you.

🌼 Links + Things I Mentioned:

• Want to dive deeper? Come join us inside the Cult Status module in Wildflower Academy

• Follow me on Instagram: @academywildflower

• If you enjoyed this episode, I’d love a 5-star rating or a quick review, it helps so much 💛