The $9 jacket that changed how I price my wedding florals | Ep14

It started as a rainy-day wander through my favourite secondhand store… and ended with a denim jacket, a $9 price tag and a full-blown business epiphany.

In this episode, I share the story of how one surprise moment in a curated vintage shop flipped the way I think about pricing in floristry and why breaking down your costs line-by-line isn’t just exhausting, it’s keeping you from booking your dream clients.

You’ll hear:

• The mindset shift that took me from cost-based pricing to value-based selling

• Why your clients aren’t actually buying “stems” they’re buying peace of mind, creative vision and a stress-free wedding day

• How to make your pricing feel not just fair, but obvious

• Real-world examples from luxury hotels, Michelin-star restaurants and wedding planners that prove this works

If you’ve ever felt pressure to “justify” your prices, this one’s for you.
When you learn to sell the experience, not the ingredients, you stop attracting the nitpickers and start booking the clients who can’t wait to pay you.

Mentioned in this episode:
✨ Join Wildflower Academy – The place where wedding florists learn to grow their dream business, increase profits and work less