Why generic coaching doesn’t work for wedding florists (and what does) | Ep 15

This week I’m sharing a story that made my whole week. One of my Wildflower Academy florists sent me an email after we rebuilt her proposals together, she’d been sitting in the 4–5k range for years, and within a couple of days she booked her very first $12k wedding. Cue happy tears.

It got me thinking: why did she get that breakthrough with me, even though she was already in a big-name coaching program? The answer is simple, most advice out there just isn’t specific to wedding florists. And our world is… different.

In this episode, I talk about:

• Why wedding floristry is such a unique blend of art, trade, service and luxury.

• The 3 reasons Wildflower Academy works when generic advice falls flat.

• How I design the Academy with accountability, clear roadmaps, and dopamine-friendly motivation, especially for brains like mine (hello ADHD).

• What it means to learn from someone who’s still in the trenches, quoting weddings, hauling buckets, and navigating the same challenges you are.

If you’ve ever felt like coaching or courses just don’t quite fit the reality of your business, this episode will help you understand why and what to look for instead.

✨ Want to dive deeper and get support designed specifically for wedding florists? Come join us inside Wildflower Academy it’s where you’ll find the tools, strategies, and community to build the business (and the lifestyle) you actually want
www.wildfloweracademy.co