The day I threw my bouquet in the bin (and what it taught me about floristry) | Ep 17
Fifteen years ago, I was a stubborn, purple-haired, 20-something-year-old florist-in-training who thought I knew better than my teachers. (Spoiler: I didn’t… but I also kind of did)
In this episode, I’m sharing the messy, unfiltered story of:
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Storming out of TAFE after an argument with my teacher (yes, I literally binned my bridal bouquet and walked out).
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Clashing with the old-school floristry rules; Foam, wiring, symmetry, “just follow the brief”
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Making my first real wedding bouquets… only to overhear them being publicly torn apart
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The hard-won lessons about ego vs service, and what it really takes to lead clients while staying true to your artistry.
If you’ve ever felt stuck between wanting to create your style and needing to deliver what a client asks for, this episode will hit home.
You’ll hear how I went from a sassy, rebellious student to a high-end wedding florist trusted with $30K+ budgets and the mindset shift that changed everything.
🎧 Listen in for a candid reminder: you’re both an artist and a service provider and knowing when to be each is where the magic (and the big bookings) happen.
Want help applying this to your own floristry business?
Wildflower Academy is where we do this work properly, blending mindset, strategy, and real-world systems so wedding florists can grow without burnout or constant comparison.
Inside the Academy, you’ll learn how to:
- clarify your niche and position yourself with confidence
- communicate your value without defending your prices
- build demand without relying on chaos or constant content
- grow a business that actually supports your life
If you’re ready to stop spiralling and start building with intention, you’ll feel right at home in Wildflower Academy.
