From panic ordering to profit ordering: Why you don’t make money when you sell your flowers | Ep 18

Ever wheeled a market trolley piled high and felt that little knot in your stomach? Same. This episode is a calm reset before busy season: I’m making the case that profit doesn’t happen when you quote or invoice, it happens when you buy. If you’ve been panic-ordering “just in case” stems, this is your sign to shift into profit ordering so your designs still feel generous while your margins finally make sense.

We're going to get practical: how to design with function in mind, use every part of each stem, and swap strategically when availability or prices flip.
I’ll walk you through the five Savvy Stems Principles I use at the market and a real Wildflower Academy case study where we moved a wedding from about 50% to about 75% margin and saved over $2,000, without compromising the look.

Your one-question filter to take to market: “Is this stem paying me back, or just filling a bucket?”

Links & goodies:
Wildflower Academy: workshop replay is in the Library: https://www.wildfloweracademy.co/
Free mini-guide: Savvy Stems Profit Ordering Checklist
My Flower Recipe Calculator: The Bunch Cruncher 

Come say hi on Instagram and tell me your biggest “just in case” flower weakness 🌸