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Behind the Stems

Behind the Stems

Hosted by: Ash Wheelhouse

Business, burnout and blooms, let’s talk about it. A no-fluff, no-filter space where I share what’s really going on in the wedding floristry world. Sometimes it’s strategy, sometimes it’s a spicy rant and sometimes...

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Episodes

The Business book that changed everything in my wedding floristry biz | Ep 5

In today’s episode, I’m sharing the story of how I went from proudly avoiding the “business side” of floristry… to falling head-over-heels for systems, strategy, and automation, all because of one unexpected book: The...
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From stuck to booked out: Sophie’s 75K floral business leap in just one year | Ep 4

In this episode, I’m chatting with Sophie, flower farmer, wedding florist and longtime Wildflower Academy member, about her incredible growth over the past year. From feeling stuck, scared to post, and unsure if...
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What I put in my proposals to increase bookings (Without being pushy) | Ep 3

Ever feel like you're sending beautiful quotes or moodboards… and hearing crickets? In this episode, I’m walking you through exactly what I include in my visual proposals to boost conversions and build trust without...
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What to post when there's no fresh photos coming in: Raw content that converts | Ep 2

This is your permission slip to stop overthinking your content and start showing up as the version of you that dream clients actually want to hire. In this episode, I’m sharing a behind-the-scenes moment from a...
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From "Flower Lady" to CEO: How identity shapes our Success | Ep 1

In today’s episode, I’m sharing a story I’ve never really told before, the quiet decision that kept me playing small for years and what finally helped me shift into the identity of a real business owner. If you’ve...
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